Just found out about an interesting piece of research on the effects of making things difficult to read on learning:
Diemand-Yauman, Connor, Daniel M. Oppenheimer & Erikka B. Vaughan. (2011) Fortune favors the bold (and the italic): Effects of disfluency on educational outcomes. Cognition, 118 (1),111-115
(at http://web.princeton.edu/sites/opplab/papers/diemand-yauman_oppenheimer_2010.pdf in a pre-print form)
Abstract: Previous research has shown
that disfluency – the subjective experience of difficulty associated
with cognitive operations – leads to deeper processing. Two studies
explore the extent to which this deeper processing engendered by
disfluency interventions can lead to improved memory performance. Study 1
found that information in hard-to-read fonts was better remembered than
easier to read information in a controlled laboratory setting. Study 2
extended this finding to high school classrooms. The results suggest
that superficial changes to learning materials could yield significant
improvements in educational outcomes.
The lab study used Comic Sans and Bodoni Italic in a smaller size
(12pt) and 60% grey compared with 16pt Arial in full black, and tested
recall of fairly simple facts. The school study used teachers’ own
existing learning materials – worksheets and PowerPoint slides – and
used two classes for each teacher to give a per-teacher control (there
was a good effort to make the study ecologically valid). “The
fonts of the learning material in the disfluent condition were either
changed to Haettenschweiler [a heavy Gothicy font], Corsiva [light and flowing script-style] or Comic Sans italics [ugh],
if the material was on PowerPoint, or were copied disfluently (by
moving the paper up and down during copying) when electronic documents
were unavailable.” I don’t quite understand the last bit – motion-smeary
photocopies?
The children who had the disfluent presentations scored better in
“exams”/”classroom tests” (I think these mean the same: no details of
the tests are given ) in English (at various levels), Physics (at
various levels) and History, but not in Chemistry. There weren’t
significant differences between the disfluent fonts.
Diemand-Yauman & al conclude:
This study demonstrated that student retention of
material across a wide range of subjects (science and humanities
classes) and difficulty levels (regular, Honors and Advanced Placement)
can be significantly improved in naturalistic settings by presenting
reading material in a format that is slightly harder to read. While
disfluency appears to operate as a desirable difficulty, presumably
engendering deeper processing strategies (c.f. Alter et al., 2007), the
effect is driven by a surface feature that prima facie has nothing to do
with semantic processing.
Interesting – and suggests that all the effort I put into my
PowerPoints – allowing room for uncrowded text and reasonable point
sizes, breaking lines for meaning, trying to find simple, clear,
sentence structures…. – might be wasted or counterproductive. It’s
worth noting that D-Y&Al were careful to avoid illegibility. They
just wanted to add some slight difficulty, and they speculate
that the disfluency effect might be U-shaped, and so interfere with
learning at higher levels of disfluency.
I picked this up from an article by Matha Gill (a distant relative of Eric Gill, she points iout) in New Statesman. Thanks Martha. The article is headed How Comic Sans got useful.
Useful maybe; acceptable, no. In particular, anyone who uses Comic Sans
to suggest anything to do with children and their writing should have
to read Finnegan’s Wake in condensed Haettenschweiler, or
better still Wingdings – and take a test on the content. That’s
what I’d call disfluency.
*There is no excuse for Comic Sans
This is one of those cases, like Rind, Tromovich & Bauserman (1998), discussed in Garrison & Kobor (2002) [this is a Schools of Thought reference], where science has come up with an unacceptable result.
References:
Alter, A. L., Oppenheimer, D. M., Epley, N., & Eyre, R. (2007).
Overcoming intuition: Metacognitive difficulty activates analytic
reasoning. Journal of Experimental Psychology, 136(4), 569–576.
Diemand-Yauman, Connor, Daniel M. Oppenheimer & Erikka B. Vaughan. (2011) Fortune favors the bold (and the italic): Effects of disfluency on educational outcomes. Cognition, 118 (1),111-115
Garrison, Ellen & Kobor, Patricia (2002) Weathering a Political
Storm: a contextual perspective on a psychological research
controversy American Psychologist, 57 (3), 165-175
Rind, Bruce, Tromovich, Philip & Bauserman, Robert (1998) A
Meta-analytic Examination of Assumed Properties of Child Sexual Abuse
Using College Samples Psychological Bulletin, 124 (1), 22-53
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