Topic outline
- General
- GENERAL INFORMATION ABOUT THIS CLASS
GENERAL INFORMATION ABOUT THIS CLASS
CLASS SCHEDULE File PDF document
This is the schedule of my classes for the second semester 2017.
- X-CULTURE PROJECT - RESOURCES
X-CULTURE PROJECT - RESOURCES
In this area you can find different resources that can be useful to develop your project. I will add some new resources time after time. Feel free to share them with the members of your team.
1) The best projects of last year competition. Other projects can be found at the link http://x-culture.org/winners/. Please, before writing a section of your paper, review these papers (and others in the link) to get some advise.
2) X-Culture training: Read these instructions before taking the readiness test that will be sent to each of you. When you receive the welcome letter (in a few days) please check if this is the last version.
3) coming soon :)
- INTRODUCTION TO MARKETING AND MARKETING PLANSThis topic
INTRODUCTION TO MARKETING AND MARKETING PLANS
- SEGMENTATION_TARGETING_POSITIONING
SEGMENTATION_TARGETING_POSITIONING
- MARKETING MIX
MARKETING MIX
- ENTRY MODES
ENTRY MODES
- INTERNATIONALIZATION MODELS
INTERNATIONALIZATION MODELS
- Tests
Tests
Test_April 19_2017_6 credits File Word document
- Topic 9
Topic 9