Topic outline
GENERAL INFORMATION ABOUT THIS CLASS
- CLASS SCHEDULE File PDF document
This is the schedule of my classes for the second semester 2017.
- X-CULTURE PROJECT File PDF document
- Introduction to International Marketing File PDF document
X-CULTURE PROJECT - RESOURCES
In this area you can find different resources that can be useful to develop your project. I will add some new resources time after time. Feel free to share them with the members of your team.
1) The best projects of last year competition. Other projects can be found at the link http://x-culture.org/winners/. Please, before writing a section of your paper, review these papers (and others in the link) to get some advise.
2) X-Culture training: Read these instructions before taking the readiness test that will be sent to each of you. When you receive the welcome letter (in a few days) please check if this is the last version.
3) coming soon :)
- Training material for the readiness test File PDF document
- This topic
INTRODUCTION TO MARKETING AND MARKETING PLANS
- 1_Marketing and Marketing plans File PDF document
- Marketing Plans in international markets File PDF document
SEGMENTATION_TARGETING_POSITIONING
- Segmentation_Targeting_Positioning File PDF document
MARKETING MIX
- PRODUCT DECISIONS File PDF document
- DISTRIBUTION DECISIONS File PDF document
- PRICE DECISIONS File PDF document
- COMMUNICATION DECISIONS File PDF document
ENTRY MODES
- ENTRY MODES File PDF document
INTERNATIONALIZATION MODELS
- Internationalization models File PDF document
Tests
- Test_April 19_2017_6 credits File Word 2007 document
Topic 9