Section outline

    • Please, identify the Garvin’s  dimensions for the definition of the product quality in the example here considered of a laser printer.


    • Beside price, quality is the second element ensuring banking services competitiveness. 

      The Servqual model may be used to assess internet Banking services from the customer’s perspective. 

      Please, specify the correct Servqualclassification for each of the examples below reported.

    • The ServQual Gaps possibly implied in the customer dissatisfaction are the following:

      GAP 1 - MISPERCEPTION OF CUSTOMER NEEDS (THE KNOWLEDGE GAP)

      GAP 2 - INAPPROPRIATE OR NO QUALITY STANDARDS (THE POLICY GAP)

      GAP 3 - SUBSTANDARD SERVICE DELIVERY (THE DELIVERY GAP)

      GAP 4 - DISCREPANCY BETWEEN WHAT CLIENTS ARE PROMISED AND WHAT IS PROVIDED (THE COMMUNICATION GAP)

      Please, identify the gaps which could derive from the situations here described:  



       

    • 15 questions about Garvin's Framework (five approaches) and a few questions on Kano model

    • 15 questions for the Seven Quality control tools (also known as Ishikawa tools" and the Quality Circles

    • 15 questions about Statistical Quality Control, process variability & Costs of Quality

    • 10 questions about ISO 9000 Standards

    • 10 questions about various quality approaches from Quality Assurance, Total Quality Management, Six Sigma ...  

    • Please, write down your definition for quality


    • This assignment involves the following tasks: 

      1) briefly describing the Garvin model for product quality (every single dimension) 

      2) giving an example for each dimension with reference to a product of your choice 

      N.B. The examples provided in the lecture slides should not be used.

    • A) Please list and briefly describe the classification of the product attributes introduced by the Kano model (the five categories). 

      B) Identify the customer needs associated to the product attributes listed in the table included in the file.


    • The two graphs below (a and b) are displaying the data distributions referred to the outputs of two different manufacturing processes... (see questions in the attached file).